Project ZERO aims to address the dual challenges of e-waste and plastic pollution in India through a comprehensive and sustainable approach. By focusing on awareness, collection, safe disposal, and recycling, this initiative seeks to promote responsible waste management practices while empowering communities and fostering a circular economy.

Key Objectives:

• Establish Nationwide Infrastructure: Develop efficient collection, segregation, and recycling facilities for e-waste and plastic waste across urban, semi-urban, and rural areas.
• Raise Public Awareness: Educate communities on the environmental and health risks associated with improper disposal of e-waste and plastic, promoting responsible recycling practices.
• Ensure Safe Recycling and Material Recovery: Implement environmentally sound recycling processes to recover valuable materials from e-waste, thereby minimizing landfill waste and reducing demand for raw materials.
• Create Job Opportunities: Generate green jobs and entrepreneurship opportunities by training individuals in e-waste management and recycling, formalizing the informal sector.
• Advocate for Policy Compliance: Promote the effective implementation of E-Waste (Management) Rules and Extended Producer Responsibility (EPR) to ensure accountability from manufacturers regarding their products’ end-of-life management.
• Foster a Circular Economy: Encourage reuse, refurbishment, and recycling of electronic devices to extend their life cycle and contribute to environmental conservation and economic growth.

Key Features:

• Community Engagement: Conduct workshops, seminars, and awareness campaigns in schools and local communities to promote responsible waste management.
• Collection Centers: Establish permanent drop-off points and mobile collection units for convenient disposal of e-waste and plastic waste.
• Collaboration with Informal Sector Workers: Empower informal waste collectors by integrating them into formal recycling systems through training and support.
• Monitoring and Evaluation: Implement systems to track collection and recycling efforts, ensuring transparency and accountability in waste management processes.
• Sustainability Goals: Aim for a significant reduction in environmental degradation, increased recycling rates, and improved public health outcomes through effective waste management.

Goal:

• Through Project ZERO, we aspire to create a cleaner and healthier environment, reduce pollution, and empower communities with sustainable practices.
• By working collaboratively with various stakeholders, we can make a lasting impact on both the environment and society while positioning the supporting brand as the leader in sustainability.